Senior Copywriter
Senior Copywriter
Italian-born, Napoli-based, available everywhere.
Italian-born, Napoli-based, available everywhere.
Born in Napoli. Raised on the Internet. Driven by curiosity. I’m a senior creative and antidisciplinary thinker with 8+ years of experience across tech, sports, fashion, music, film, and everything in between. I create ideas that resonate with people. Not users. Not followers. People. Like you and me. Alongside brands, I work as a creative consultant for artists, events, galleries and unconventional communities. I help shape identities, stories, experiences and ideas.Born in Napoli. Raised on the Internet. Driven by curiosity. I’m a senior creative and antidisciplinary thinker with 8+ years of experience across tech, sports, fashion, music, film, and everything in between. I create ideas that resonate with people. Not users. Not followers. People. Like you and me. Alongside brands, I work as a creative consultant for artists, events, galleries and unconventional communities. I help shape identities, stories, experiences and ideas.
Best when things get unexpected.
Best when things get unexpected.
Best when things get unexpected.
↘ SELECTED PROJECTS
↘ SELECTED PROJECTS
↘ SELECTED PROJECTS
WHO?
Good with words.
Better with ideas.
Good with words.
Better with ideas.
Good with words.
Better with ideas.
Ciao, I’m Luigi. I’m a freelance Copywriter and Antidisciplinary Creative Director. I focus on concept creation, international campaigns and creative strategy, crafting compelling stories that resonate across diverse industries.
I’ve spent the last decade moving between tech, entertainment, sport, fashion, travel, music and culture, building ideas, stories, campaigns and pitch for global brands, agencies, studios and groups of weird people.
I like books, fresh bread, rolled cigarettes, bad jokes and extra sensorial experiences.
On the side, I collaborate with artists, I work as a creative consultant for sex workers, organise queer and kinky events and help shape talks around culture, sexuality and representation.
I’m the kid your parents warned you about.
So expect much more than words from me.
Ciao, I’m Luigi. I’m a freelance Copywriter and Antidisciplinary Creative Director. I focus on concept creation, international campaigns and creative strategy, crafting compelling stories that resonate across diverse industries.
I’ve spent the last decade moving between tech, entertainment, sport, fashion, travel, music and culture, building ideas, stories, campaigns and pitch for global brands, agencies, studios and groups of weird people.
I like books, fresh bread, rolled cigarettes, bad jokes and extra sensorial experiences.
On the side, I collaborate with artists, I work as a creative consultant for sex workers, organise queer and kinky events and help shape talks around culture, sexuality and representation.
I’m the kid your parents warned you about.
So expect much more than words from me.
Ciao, I’m Luigi. I’m a freelance Copywriter and Antidisciplinary Creative Director. I focus on concept creation, international campaigns and creative strategy, crafting compelling stories that resonate across diverse industries.
I’ve spent the last decade moving between tech, entertainment, sport, fashion, travel, music and culture, building ideas, stories, campaigns and pitch for global brands, agencies, studios and groups of weird people.
I like books, fresh bread, rolled cigarettes, bad jokes and extra sensorial experiences.
On the side, I collaborate with artists, I work as a creative consultant for sex workers, organise queer and kinky events and help shape talks around culture, sexuality and representation.
I’m the kid your parents warned you about.
So expect much more than words from me.
↘ Skills & Services
↘ Skills & Services
ACROSS INDUSTRIES. BEYOND CATEGORIES.
A few familiar names.
A few familiar names.
Tech, entertainment, sport, travel, fashion, culture. Agency-side, in-house, and everywhere in between.
Apple
Apple
Apple
Airbnb
Airbnb
Airbnb
Netflix
Netflix
Netflix
Under Armour
Under Armour
Under Armour
PlayStation
PlayStation
PlayStation
IKEA
IKEA
IKEA
Honda
Honda
Honda
Lavazza
Lavazza
Lavazza
DAZN
DAZN
DAZN
Spotify
Spotify
Spotify